First website of its kind provides information and tips on ‘all things IV, simplified’ to inform and empower patients and their family members to be their own healthcare advocates

Hampton, VA January 23, 2018 – Today marks the start of the #myIVawareness campaign with the official launch of, a new resource to empower and inform patients and family members responsible for care on intravenous (IV) therapy., sponsored by ivWatch, is the first online patient resource of its kind providing visitors simplified information about IVs and the symptoms of possible complications.

Nearly 80 percent of all hospital patients receive an IV1, making it the most common invasive medical procedure. Still, close to 50 percent of IVs fail due to complications. Every failure of an IV results in a drug delivery error and carries the potential for reduced drug efficacy and physical harm. Complications range from skin redness, burning, tissue necrosis, limb amputation and even death.

“To have a single location with reliable and relevant information on IVs is filling a large gap in patient education,” said Susan Brown, MSN, RN, MEd. “I spent many years educating patients and their families on what an IV was, why it was needed and complication symptoms. To have a site for patients to reference before and during a hospital stay will help facilitate better conversations with healthcare professionals.”

Users of the site have free access to comprehensive educational content including a guide on how to talk to your healthcare professional, definitions of common medical terms, IV FAQs, as well as patient stories.

Caitlin King,’s first Patient Spotlight, wishes she had access to an IV awareness website when one of her twin daughters experienced IV issues shortly after being born seven weeks premature. King hopes other parents take from her experience the importance of educating themselves when it comes to children and IVs.

“There is no awareness about IVs, it’s not talked about, and yet it happens every day,” said King. “As a parent, helplessness is one of the worst feelings in the world. If there is something you can do when it comes to knowing what to look for, do it.”

To learn more about and #myIVawareness, visit and follow on Facebook, Twitter, LinkedIn and Pinterest.

  1. Zhang, L., Cao, S., Marsh, N., Ray-Barruel, G., Flynn, J., Larsen, E. and Rickard, C.M. (2016) Infection risks associated with peripheral vascular catheters. Journal of Infection Prevention. 17(5), p.207-213. doi: 10.1177/1757177416655472

About is an online patient resource portal dedicated to empowering patients with information related to receiving an IV. As the first website of its kind focused on IVs and IV therapy, fills the gap in patient education and makes IVs easier to understand. is sponsored by ivWatch. Help raise #myIVawareness on Twitter, Facebook, LinkedIn and Pinterest. For more information, visit


MEDIA CONTACT: Amara Betoney,, Office (757) 224-2606, Mobile (757) 660-4949

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